The next thing he does is looking at what it costs advertisers to keep the top spot in traffic on Google or better known as cost per click CPC. Typically, his formula calls for the generic domains’ number of Google searched to be multiplied by at least 80%. You should know that this percentage serves as a calculation of how many clicks per month it will get as the top place on Google. Once he estimates that, Rosener takes that number and multiplies it by the CPC to identify the cost to click on the domain on Google per month. After this, he multiplies that monthly cost per click value by 2 years to establish the domain’s retail value. For those who don’t know – the retail value refers to the ideal value of the domain rather than the exact value of the domain name.
In addition to this method, this highly-qualified expert, notes that judging the real value and advantage of generic domains includes various factors such as the shortness of the domain, whether a hyphen is present, and etc. Furthermore, he discovers more value in domains with .com, .org, .net, as opposed to .me, and others. There is one mistake Rosener notices and that is that people don’t really make a difference between the singular and the plural based on the Google exact search.